The secret of "player-centricity" in Brazil. How Riot Games turns community passion into the heart of its marketing [gamescom latam 2026]
Published: 2026-05-07
ID: game-202605072051-rss-144903
Category: game
Japanese title
ブラジルにみる「プレイヤー中心主義」の極意。Riot Gamesがコミュニティの情熱をマーケティングの核心へと変える手法とは？［gamescom latam 2026］
Summary
At gamescomlatam2026, RiotGames held a session titled "Building a Player-Driven World through Live Feedback." He talked about how the development team picked up real voices in the Brazilian market, one of the most passionate in the world, and how th…
Details (EN)
At gamescomlatam2026, RiotGames held a session titled "Building a Player-Driven World through Live Feedback." He talked about how the development team picked up real voices in the Brazilian market, one of the most passionate in the world, and how they reflected them in popular services such as ``LoL'' and ``VALORANT.''
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