How has Netflix anime strategy changed? Netflix movie “Super Kaguyahime!” ” Behind the scenes of an unusual hit and the future of “co-creation” that does not monopolize rights

Published: May 4, 2026
ID: otaku-news-202605042054-rss-c94181
Category: otaku-news
Source: https://animeanime.jp/article/2026/05/04/98630.html

Japanese title

Netflixアニメ戦略はどう変わったのか？Netflix映画『超かぐや姫！』異例ヒットの裏側と、権利を独占しない「共創」の行方

Summary

Netflix's involvement in Japanese anime is undergoing major changes, including the conclusion of a strategic partnership with MAPPA and full-scale entry into the media mix. We asked Hiroshi Yamano, director of the content division, about the company…

Details (EN)

Netflix's involvement in Japanese anime is undergoing major changes, including the conclusion of a strategic partnership with MAPPA and full-scale entry into the media mix. We asked Hiroshi Yamano, director of the content division, about the company's anime strategy and future plans, which have shifted direction toward emphasizing co-creation with partner companies and creators rather than just monopolizing rights.

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